THE STORY OF HEAVY ECO
Eco Fashion straight from the slammer
Bad, ugly, dirty, hard, unethical. These are the things that usually come in mind when people think about Eastern Europe and prisons. But does it have to be? Can something good and ethical, like eco fashion come out of an Eastern European jail? We believe so.
We give Eastern European prisoners, like Oleg and Andrey, a chance to do something good and rehabilitate themselves. They utilise their inner potential & creativity to design unique eco fashion products, like LP courier bags for DJs and printed prison tattoo t-shirts.
Prisoners decide how to cut and sew billboards, so whether you see a part of Angelina Jolie’s lip, Bruce Willis’s bald head or abstract art on your bag will depend on them and their dark minds. Durable and practical, that's our motto – recycled bags are constructed from dead, discarded billboards. Recycled bags are designed to stand up for any weather conditions, be it heavy rain, snow or wind. We know that our bags last a lifetime, so we give all our bags a lifetime warranty.
Inmates also make organic t-shirts with prints inspired by Russian prison tattoos. In the Russian criminal world, every tattoo tells a story of that criminal. You can tell what the person is in jail for, how many times he’s been convicted and even if he has a gambling or drug addiction just by looking at the tattoos. You can find these with a story on our tattoo tee collection. You can read more about Russian prison tattoo tee meanings from here.
Organic cotton for tattoo tees is sourced from India and Turkey from a factory with respect for human rights and good working conditions. We believe that organic cotton is the future. That's why all our tattoo tees are made from 100% organic cotton (GOTS, Oeko-tex 1000 certified). Tattoo tees are either embroidered or silkscreen printed using water based inks.
We believe that the roots to jail lies in childhood. That’s why 50% of our profits are donated to local NGOs like SOS Childrens Village who help homeless & orphanage children. And, of course all artisans involved (including convicts) get paid for their work.